Statistics

Client
WIRED
Awards
SPD Medal
Deliverables
Interactive data visualizations
Print visualizations

The challenge

“WIRED magazine is where tomorrow is realized.” It is the essential source of information and ideas that make sense of a world in constant transformation. WIRED reaches more than 30 million people every month through print and various online channels.

Data has an important story to tell, but data alone can be difficult to interpret. Turning complex data into compelling visual stories helps people grasp valuable insights and plays an invaluable communication role. To support storytelling and to help uncover insights, we regularly design data visualizations for the popular and groundbreaking technology magazine.

Value delivered

Giving readers an instant understanding of complex data and telling the stories that lie hidden beneath the surface.

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We created several illustrations that captured the essence of the complex stories WIRED publishes. Based on a variety of data sets, the visualizations help readers understand complex stories, enabling them to investigate the data themselves and form their own opinion.


Bill Gates was invited to be the guest editor of WIRED’s December edition 2013. He included five maps that ‘could help solve the world’s most daunting problems’. Two of these, one concerning the performance of US hospitals, the other illustrating carbon emissions in the city of Indianapolis, were designed by us.

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With the new basketball season approaching, we created a visualization for WIRED about the basketball team Miami Heat. It visualizes how often players shoot from each position on the court, and how many points those shots delivered.


The result shows that while the number of shots doesn’t differ much, Miami Heat players are more efficient in taking their 3-point shots. Ever since the book ‘Moneyball’ was published in 2003, interest in the value of statistics in sports has been on the rise. This visualization was created using a dataset from Accenture.

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In the summer of 2015, 20 years after they dropped “36 Chambers”, the Wu-Tang released a limited-edition anniversary album. The legendary East Coast band’s fan base may reach far beyond Shaolin (that’s Staten Island), but hip hop has a lot of sub-genres — bounce, trap, TK — and most of them tend to stick closer to home.


To figure out which genres spread (and to where), Glenn McDonald, a data scientist at music intelligence service, The Echo Nest, used numbers from his corporate parent Spotify to quantify where the genre started and who’s listening.

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The Tenderloin is a neighborhood in downtown San Francisco, California. The Tenderloin has historically resisted gentrification, maintaining a seedy character and reputation for crime. The neighborhood has long been known as the last stop for the city’s most destitute.


However, about five years ago, City Hall enticed tech companies to move in nearby. Today, the area is an oddball tangle of tech companies, social service centers, gleaming, high-end apartments, and single-room residences.

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WIRED’s visualizations were enthusiastically received among readers and have received awards from both the design and publishing industries.

I think we’ve all been impressed to learn what a great tool digital maps can be. Here is a look at some dynamic data-rich maps that help inform everything.

Bill Gates / Founder of the Bill and Melinda Gates Foundation

Photo of Thomas Clever

Get in touch

If you’d like to learn more about how we can add value to your business, contact Thomas Clever.

thomas@cleverfranke.com+31 6 19 55 29 81

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