CLEVER°FRANKE was invited to collaborate with fashion brand BYBORRE to create personalized data visualizations and a unique experience for guests of the Red Bull Playrooms.
The leading electronic music platform and the largest clubbing festival in the world, The Amsterdam Dance Event (ADE) encompasses the entire spectrum of electronic sub-genres. During the ‘Red Bull Playrooms’ - one of the most sought-after events to attend - music, art and technology come together to stimulate the senses.
By combining our expertise in technology and visualization with BYBORRE’s circular knitting, we created an installation that exists at the intersection of art, science and technology, and an unforgettable experience.
A new dimension to the future of club culture, live events and data-driven experiences. Enabling brands to extend an event experience beyond a single moment and to provide completely new ways for customers to re-experience an evening afterwards.
The incredibly tight delivery schedule of the project presented a challenge for our team, creatively as well as technically. Expanding on the concept of visualizing data as the ‘Sixth Sense’, our team created a series of designs that would visually illustrate the journey of each guest through the night; their ‘flight of the night’.
BYBORRE and Centrum Wiskunde & Informatica created custom bracelets, designed especially for the event, which seamlessly integrated an array of sensors within the fabric.
Guests attending this special night were given the bracelet, which continuously gathered data during their ‘flight of the night’.
Drawing inspiration from audio waveforms and the filaments of knitted and woven fabric, we took the patterns of both as a point of departure for our designs.
Applying color to represent temperature, activity and location, we used transparency as a measure of intensity to create the generative piece of art that was ultimately visualized.
Sensor data gathered from guests’ bracelets was processed in real-time, generating the visualizations and projecting these on the main stage during the event.
Each guest received a unique, personalized souvenir; a print of their individual visualization based on their ‘flight of the night’. A unique piece of art fusing CLEVER°FRANKE’s data visualization and the vision of BYBORRE.
By combining hardware with data analysis, we were able to develop a platform that was able to capture, process and visualize an individual’s data in real-time.
Java combined with the Processing creative coding library was used to retrieve and analyze the data to create the visuals during the live event and subsequently the print/web/scarf visualizations for the post-event gifts. This combination allows us to quickly iterate towards compelling visualizations whilst providing stability and reliability during development and performance.
We used Cinema4D and After Effects early in the project. Based on the first sample data, we also created a fallback video just in case the visualizations were to malfunction.
Each of the bracelets is integrated with a motion, temperature and sound sensor from which a network of receivers gathered the guest’s individual data to generate the visualizations.