Background

Deforestation poses a significant risk to our planet’s health. To highlight the devastating scale of forest depletion on our planet in the last few centuries, we created an experiment using global deforestation data from the year 1450 until today.
Inspired by the fantastical works of the painter Hieronymus Bosch, whose name means “forest” in Dutch, we visualized almost 600 years of tree and woodland habitat loss with the help of generative AI.

What did we learn?

We worked with technologies such as ChatGPT-4, Midjourney, and Deforum. The challenge lay in categorizing the dataset into ranges using Advanced Data Analysis, then generating images for each range and training our own submodel in Stable Diffusion. With multiple iterations and through trial and error, we were able to arrive at this final version.

Ambition

With the help of AI tools we can showcase data on urgent topics like deforestation in a refreshing and visually striking way. We are thrilled by the possibilities offered by generative AI, and are eager to investigate new ways in which designers can incorporate its creative potential into their work.