Client
Aker
Awards
European Design Award
Spin Award
Red Dot Design Award
Deliverables
Visual identity
Dashboard
Mobile app

The challenge

Aker provides a monitoring service for the agriculture sector that proactively identifies crop stress with the assistance of UAVs (drones). Aker believes that improving crop health leads to higher yields and at the same time creates a more sustainable world. Their mission is simple and inspirational: make every plant healthy.

CLEVER°FRANKE was asked to define and conceive a novel service and product around the existing algorithm in the most user-friendly manner for a rather conservative industry. Through our innovation accelerator program, we helped Aker conceive and build its brand, identity and digital product portfolio.

Value delivered

Devising a solution for end-users (growers, agronomists, co-op personnel, field scouts, crop consultants, investors) that yielded more investor interest and enabled Aker to reach its strategic goals of the year.

During the kick-off workshop, we defined the main stakeholders through empathy mapping, detailing their journeys and user flows of the envisioned product.

The product centers around a map-driven interface. To ensure the best and most comprehensive user experience, we investigated the usability of map systems for desktop and mobile applications to see what works and what does not.

  1. Cover Image for undefined
  2. Cover Image for undefined
  1. Cover Image for undefined

Cover Image for undefined
Cover Image for undefined

Based on Aker’s beliefs and long-term vision, we developed the name for the company and product suite. Our competitor analysis, creative positioning and strategy workshops defined their core values. These values served as the basis not only for their name, but for both the brand and identity design.

A play and amalgam on the unit of land measurement and the word for the ‘sector of agriculture’, as well as the ancient Egyptian earth deity, we chose ‘Aker’ from a list of possible names: a perfect choice.

Cover Image for undefined
Cover Image for undefined
Cover Image for undefined

Our identity for the brand took inspiration from the beautiful crop patterns visible when observing fields from above. It provides a striking visual style both relevant and dear to the target audience, which simultaneously references the drones that are used for crop analysis.

  1. Cover Image for undefined
  1. Cover Image for undefined
  2. Cover Image for undefined

  1. Cover Image for undefined
Cover Image for undefined
Cover Image for undefined

After mapping the numerous possible service, user and task flow within the product, we designed an interface focused around the map, which is a central element in which Aker’s intelligence truly shines.

Providing a visual and spatial means of orientation, the map allows for both navigation to farms and fields, as well as viewing the core analyses, guiding the user to where their attention is needed most.

Applying the same principles, we designed an app that allows the core functionality to be available offline, as many fields are secluded and have no cell coverage.

Cover Image for undefined

The maps allow the grower to orient themselves quickly and find their fields for navigation. Map, satellite and aerial images are available.

Cover Image for undefined

Both for the agronomers managing scouts and the scouts themselves, Aker provides a clear task overview and next steps, streamlining the process of analysis, scouting, reporting and taking action.

The core of the web application for the platform consists of React as a view library with Redux for state management. We use Leaflet to reproduce rich, interactive maps and enhance them with the UAV imagery provided by the REST API.

A successful launch before the start of the growing season, new investor interest, and meeting of strategic goals for the year.

It was a sincere pleasure working with such a talented group of people. We are delighted for their engagement, enthusiasm and quality of work with our brand and product.

Orlando Saez, Chief Executive Officer, Aker

Photo of Thomas Clever

Get in touch

If you’d like to learn more about how we can add value to your business, contact Thomas Clever.

thomas@cleverfranke.com+31 6 19 55 29 81

News about data, strategy, design and technology

Subscribe to our newsletter to receive quarterly updates.