Design and technology: pioneering amongst constraints
How can constraints in design projects be reframed as opportunities for innovation?
We designed an organic font that had a distinct character by using particles that flow around and imitate the wind. This relates also to the weather, which is the main source of inspiration for the C°F identity. The font guides the visitor through the website by continuously morphing into a new shape.
Because the amount of particles that can be shown are heavily dependent on how good the computer performs, it directly has an effect on the legibility of the font. Keeping this balance was the biggest challenge in this experiment.
This font was later on included in the CLEVER°FRANKE website and strengthened the visual identity of the company.
Design and technology: pioneering amongst constraints
How can constraints in design projects be reframed as opportunities for innovation?
Seeing data through multiple visualization techniques
Seeing data through multiple visualization techniques
BMX ride signature visualization
Revealing the unique style of each cyclist