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Managing complexity
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Created by multiple contributorsWhat strategies can ensure design consistency across diverse mediums and devices? Our website’s dynamic color cloud showcases our vibrant portfolio while enhancing aesthetics and engagement. To extend its impact, we transformed it into multi-purpose screensavers, bringing our brand’s creativity into daily use and fostering an inspiring digital environment.
Background
Our website features a dynamic color cloud, a visual representation of our portfolio’s vibrant and diverse identity. This innovative element not only enhances the aesthetic appeal of our site but also serves as a unique engagement tool for visitors. Recognizing the potential of this visual asset, we decided to extend its utility beyond the website. By transforming the color cloud into multi-purpose screensavers, we aimed to bring a touch of our brand's creativity and energy into everyday internal use, fostering a cohesive and inspiring digital environment for our team.
What did we learn
We learned that the fluid and ever-changing nature of the color cloud translated well into screensavers, maintaining the dynamic essence of our identity.
Ambitions
This project underscores the importance of cohesive brand elements across different mediums, reinforcing our identity consistently within our internal digital spaces.
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