How turning data into a product can shape the brand identity of a business
A different approach to branding
Based on the data collected in the BMX cyclist event, this experiment reveals the unique style of each cyclist and how they make use of the course through the sensors attached to their bicycle wheel.
For this visualization we used 'Three.js' JavaScript 3D library to create, render and animate the 3D scene and its different elements. This way, we were able to gain a more dynamic perspective on data.
This experiment actually became an inspiration for our Live BMX Data Visualization project that we developed later on. Based on the knowledge we gained during this experiment, we had a better vision on how to provide deeper insights into the performance of each cyclist with more than just numbers.
How turning data into a product can shape the brand identity of a business
A different approach to branding
How AI integrates into our data design process
Understanding environments through atmospheric sensors
Smart watch visualization