play
BMX ride signature visualization
Revealing the unique style of each cyclist
See experiment
Created by multiple contributorsi
We were asked by Google to explore an AI driven musical experience. This is a twofold project consisting of a VR product and a tablet product, which aimed to show the possibilities of AI for creating interactive engagements with music.
Background
We were asked by Google to explore an AI driven musical experience. This is a twofold project consisting of a VR product and a tablet product, which aimed to show the possibilities of AI for creating interactive engagements with music.
What did we learn?
Coming up with AI concepts that are easy to understand by non-technical people was the most challenging part of this process. Therefore, we learned how to effectively simplify the workings of AI. Additionally, the context of this project—musical experience—helped us learn more about designing around audio data.
Ambitions
With the knowledge we gained on AI, we did a spin-off where we reflected on how to explain AI to the general public. This led us to the next step in which we initiated a project that explains the societal impacts of AI to highschool students.
Read, see, play next
read5 min
Combining Lifelines data with creativity to create compelling insights
How design opened the door for scientific data at the Stedelijk Museum Amsterdam
read6 min
Quieting the digital noise
How design can create a calmer world