The Celiac Disease Consortium asked us to develop the new campaign for the International Celiac Disease Symposium 2009 in Amsterdam. Besides the promotion of a distinctive style and different communication tools the design must also reach the following primary goals:

1. Enough applications to generate a relatively small research field and symposium, considering the wide range of annual conferences from which researchers can choose.
2. The communication tools must make the research and topic insightful in a visual way.

The International Celiac Disease Symposium is a biennial international symposium in celiac disease (gluten disease). Since 1972, the ICDS has been organised in changing location in the world for and through scientists and doctors. Besides the scientific symposium there is a clinical forum for patients, celiac organisations, and healthcare professionals.

The full identity and campaign visuals are designed based on our interpretation of celiac disease. Celiac disease is a chronic disorder where the patient is allergic to certain proteins called gluten. These proteins are mainly found in cereals such as wheat, barley and rye. Celiac patients can not tolerate this gluten in their diet. Eating foods containing gluten has serious consequences for their small intestine. The greater the surface of the intestine, the more food the body can absorb. 

The design is among others developed into a: logo, stationary, envelopes, website, invitations, symposium abstract books, lettering, signage, and several conference items.

1. More than 20% more visitors at the symposium than budgeted.
2. More and higher amounts of sponserships obtained.
3. Various elements of the 2009 campaign have become established as permanent features of the promotion of ICDS and its research. (Such as the abbreviation ICDS, the visualisation of the villi and the use of typography)
4. The entire campaign was awarded with a Red Dot Design Award for Communication Design.